Breaking News

Asia Today ISSN 1861-4604 Friday, October 20, 2017

Headline

35 species of butterflies fly in Malaysia international airport

Welcome to the world of iButterfly

Share on Facebook December 5, 2012, Reporter : ANI, Reader : 463

news

 

Kuala Lumpur, December 5 (ANI): More than 35 different species of butterflies have been released at international airports in Malaysia, it has been revealed.

Welcome to the world of iButterfly, a unique mobile application combining three technologies - augmented reality, global positioning system and motion sensing.

It is also a fun, entertaining platform for today's on-the-move consumers, enabling them to enjoy great offerings via mobile information delivery and paperless couponing technology.

Malaysia Airports Holdings Berhad (Malaysia Airports) is the first company in the country to leverage on the technology, a proprietary innovation by Dentsu, at all five of its international airports.

"We are proud that Malaysia Airports was the first in Malaysia to utilise the iButterfly application when it was launched in 2011. Today, we are adding to the 'species' of butterflies that are going to be flying at our international airports," the STra Online quoted Faizah Khairuddin, senior general manager of Commercial Services at Malaysia Airports, as saying.

"This technology underscores our creative approach to promoting airports as credible lifestyle destinations for shopping and dining.

"Statistics have shown that 46 percent of travellers aged 22-plus engage with mobile devices while waiting for their flights*. iButterfly is an ideal digital platform to engage with our travellers while they are at the airport," he said.

iButterfly challenges consumers to catch the virtual butterflies, seen through the iPhone or iPad camera viewfinder.

A user just has to download the app, launch it and try to catch the virtual butterflies by swinging his or her device like a butterfly net.

The captured butterflies can be redeemed for free beverages, discounts and exclusive gifts with purchases from participating retailers at KL International Airport including LCCT-KLIA, Langkawi International Airport, Penang International Airport, Kuching International Airport and Kota Kinabalu International Airport.

Each butterfly contains a different discount coupon , product offering and promotion unique to a participating retailer.

The beauty of the iButterfly campaign is that consumers can decide when and at which international airport in Malaysia they wish to collect the offers.

"The iButterfly initiative forms part of our Indulge Till You Fly (ITUF) campaign, which supports our overall strategy to create an attractive and appealing lifestyle environment for travellers and visitors," Faizah said.

"By offering such groundbreaking technology to our concessionaires, we are adding value to their brands while underpinning our distinction as an airport operator.

"Brands can take advantage of this digital platform to come up with exciting promotional activities whereby the development turnaround is shorter. They can also refresh their campaigns to be timed according to seasonal promotions," he added. (ANI)

More Euro Asia news of the month

Photos North Korea rejects Nam’s autopsy report as an "absurdity" as Malaysia charges two women with murder

KUALA LUMPUR, Malaysia - Malaysia on Wednesday charged two women, an Indonesian and a Vietnamese, with the murder of Kim Jong Nam, the...

Photos Internationally-banned chemical weapon used to kill Kim Jong Nam

New York [USA], Feb. 24 (ANI): A preliminary report by the Chemistry Department of Malaysia has revealed that the chemical substance...

Photos North Korean dictator Kim Jong Un’s half-brother killed at Malaysian airport, all eyes on Pyongyang

KUALA LUMPUR, Malaysia - New details emerged on Wednesday in one of the most daring assassination plots after South Korea's spy...

Photos Action thriller 'Mrs K' to open Osaka Asian Film Festival

PanARMENIAN.Net - Malaysian-Hong Kong action thriller "Mrs K" has been set as the opening film of the Osaka Asian Film...

Photos An extreme sports enthusiast, Sultan Muhammad V takes oath as the new king of Malaysia

KUALA LUMPUR, Malaysia - Malaysia inaugurated its new king, Sultan Muhammad V in a traditional ceremony on Monday.  The new...

Photos Malaysian Prime Minister Najib Razak signs 14 agreements with China, in warning to U.S.

BEIJING, China - The Malaysian Prime Minister Najib Razak has secured a defence deal with China after a meeting with the Chinese Premier...

Photos Malaysian oil tanker not hijacked, taken over commercial dispute

JAKARTA, Indonesia - A Malaysian oil tanker that was previously thought to have been hijacked on Wednesday morning, was later reported...

Photos US president Barack Obama in Malaysia amid massive security

KUALA LUMPUR, Malaysia - US President Barack Obama landed in Malaysia over the weekend for the final leg of his six-day visit to Asia,...

Photos Malaysia Airlines Flight 17 downed by Russian-made 9M38 Buk missile

THE HAGUE, Netherlands -- The Dutch Safety Board said Tuesday that Malaysia Airlines Flight 17, which went down a year ago near the...

Flying Reimagined

Stock Index

Friday, October 20, 2017

Life Style

Photo Gallery

FEUILLETON