Breaking News

Asia Today ISSN 1861-4604 Thursday, November 23, 2017


After New York, London, Amazon launches Blink in India

Amazon India

Share on Facebook September 14, 2017, Reporter : BNN, Reader : 408


GURGAON, India - U.S. E-commerce company, Amazon has launched its third ever and first fashion imaging studio 'Blink' in India.

With India’s E-commerce fashion market expected to grow four times its current size, to around Rs 2 lakh crore by 2020, Amazon opened Blink in Gurgaon. 

This is the third such studio in the world with the first two being in New York and London. 

Amazon has said the studio is spread over 44,000 sq. ft. and is the first of its kind in the country.

Amazon has said that the fashion imaging studio is equipped to produce large volumes of high-quality images, by collaborating with various brands and partners. 

Further, the company revealed that the studio will have 16 photography bays, an editorial suite, video editing facilities and creative spaces.

So far this year, the company has added around 50 top fashion brands under its umbrella such as Steve Madden Jewelry, Juicy Couture Watches etc which debuted in India via Amazon.

The online platform is also offering other niche brands like New Balance, Forever 21, Forever New and Marks & Spencer.

Ritesh Mishra, the Head of Buying and Merchandising, Marks & Spencer India said in a statement that their association with Amazon Fashion allows them to reach a wide customer base across the country.

Mishra added that with an offering of over 1,500 styles on the website; they are able to make it more convenient for customers to shop quality clothing collections in India.

He further said, “The launch of the new Amazon Fashion Studio is really exciting and we’re looking forward to showcasing more of our latest styles and outfit ideas.”

A recent India Business of Fashion Report 2017 estimated that the Indian fashion retail market which was worth Rs 2,97,091 crore in 2016 will grow at a Compound Annual Growth Rate (CAGR) of 9.7 per cent to reach Rs 7,48,398 crore by 2026. rise of some major players in the sector, including Amazon, Flipkart and Myntra among others.

In a statement, the Business Head of Amazon India, Arun Sirdeshmukh said, "At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we've made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers.”

He added, “With this studio, we will continue to strengthen our relationships across the entire industry - with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online.”

More Euro Asia news of the month

Photos Goa film festival to begin today

Panaji (Goa) [India] November 20 (ANI): Amidst much controversy, the 48th International Film Festival of India (IFFI) will on Monday...

Photos India’s Manushi Chhillar wins Miss World crown

An Indian medical student was crowned Miss World at a glitzy event in a Chinese resort on Saturday (Nov 18), making her country the...

Photos Rajnath requests Bill Gates to concentrate on making "Model Villages" in India

New Delhi [India], November 16 (ANI): Union Home Minister Rajnath Singh on Thursday requested Microsoft founder and head of the Bill...

Photos Nakheel displays ready-to-occupy homes at Dubai Property Show in Mumbai

Mumbai (Maharashtra) [India], Nov. 3 (ANI-NewsVoir): Real estate developer Nakheel arrived in India with a diverse range of investment...

Photos Suzuki steers towards hybrids as world bets on electric

NEW DELHI, India - As the world bets on electric vehicles, Suzuki said it is stirring towards hybrids in Indai , where it has been...

Photos 35-40pct plunge witnessed in Diwali gifts this year: Survey

New Delhi [India], Oct. 21 (ANI): In sync with the low-key festivities due to economic slowdown and pressure on their balance-sheets,...

Photos India, EU Agree to Tackle Online Extremism, Radicalization

NEW DELHI - The European Union and India agreed Friday to step up cooperation in countering violent extremism and radicalization,...

Photos Deeply frustrating: Kristin Davis on 'Sex and the City 3' getting scrapped

New Delhi [India], October 1 (ANI): A day after his co-star, Sarah Jessica Parker, squashed the reports that said a third movie of the...

Photos Over 169 million IT filers yet to link Pan with Aadhar

New Delhi [India], Oct.2 (ANI): Over 169 million income tax online filers have not yet linked their pan numbers with their Aadhar...

Flying Reimagined

Stock Index

Thursday, November 23, 2017

Life Style

Photo Gallery